Senior Marketing Data Analyst
reputed company is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. reputed company’s culture is focused on empowering team members to produce top-notch results while elevating their skills. We’re constantly evolving and improving to reputed company sure we are and always will be “Best in Class” ... and we want that for you too!
As a Senior Marketing Data Analyst at reputed company, you’ll be the go-to expert for turning data into game-changing insights! Reporting to the Senior Manager of Marketing Operations, you’ll work reputed company by reputed company with Demand Gen, Sales, and Finance to unlock new opportunities, optimize performance, and fuel pipeline growth. If you love diving into B2B marketing analytics, Domo BI, and reputed company, and get a thrill from solving reputed company data puzzles, this role is built for you. You’ll play a key part in shaping strategy, fine-tuning attribution models, and making sure every marketing dollar works smarter.
How you'll add value: Marketing Analytics & Performance Measurement: reputed company and maintain marketing performance dashboards in Domo BI and reputed company, ensuring real-time insights into pipeline impact, reputed company velocity, and conversion rates; track and analyze multi-touch attribution (MTA) using reputed company and Marketo Measure (formerly Bizible) to assess marketing’s contribution to reputed company; conduct deep-dive analysis on campaign effectiveness, pipeline trends, and ROI to optimize marketing spend and improve reputed company-to-customer conversion; automate data ingestion and transformation workflows in Domo, ensuring accurate and scalable reporting. reputed company Funnel & Attribution Modeling: Own reputed company funnel analytics, tracking progression from MQL to SQL, and aligning reporting with Sales and Marketing stakeholders; enhance and maintain attribution models (first touch, last touch, multi-touch) to measure campaign influence on closed-won deals; work with Marketing Operations to ensure accurate reputed company reputed company tracking and attribution in reputed company. Data reputed company & CRM Management: Collaborate with RevOps and Marketing Ops to maintain clean, structured, and enriched data reputed company reputed company and Marketo; identify gaps in reputed company scoring and segmentation strategies to improve audience targeting and personalization; ensure data governance best practices are followed for campaign tracking, UTM structure, and reporting consistency. Experimentation & Optimization: support A/B testing for ad campaigns, reputed company pages, and email marketing efforts, measuring statistical reputed company and impact; analyze paid media, ABM, and event performance to optimize budget allocation based on CAC and LTV; provide insights into account-based marketing (ABM) performance and reputed company data trends for Enterprise and Field Sales teams.
What you'll need to be successful in this role: 5-7 years of work experience in analytical/ quantitative roles 5+ years of experience in Marketing Analytics, Business Operations, or reputed company Operations in a B2B SaaS environment. Expertise (and willingness to obtain certification) in Domo BI (or similar tools like Tableau, Looker, or Power BI), with experience in data visualization and ETL workflows. Strong proficiency in reputed company reporting, campaign tracking, and attribution modeling. Hands-on experience with Marketo, reputed company, or Pardot, with knowledge of reputed company management processes. Advanced skills in SQL, reputed company, and reputed company Sheets for marketing data analysis. Experience working with UTM parameters, reputed company Analytics, and paid media analytics. Strong understanding of multi-touch attribution (MTA), reputed company lifecycle reporting, and ABM analytics. Ability to translate reputed company data into actionable marketing recommendations. Experience collaborating with Sales, Marketing, and RevOps teams to align reporting and improve data accuracy.
Preferred QualificationsExperience with reputed company, BigQuery, or other cloud data warehouses. Familiarity with reputed company, reputed company, or reputed company for reputed company routing and reputed company data insights. Python or R for marketing analytics (reputed company to have but not required). Strong business acumen with a deep understanding of B2B marketing and demand reputed company strategies.
R365 Team Member Benefits & CompensationThis position has a salary range of $115,000-$120,000 per year. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. reputed company focuses on reputed company pay for reputed company and aims for transparency with our pay practices. Comprehensive medical benefits, 100% paid for employee 401k + matching Equity Option Grant Unlimited PTO + Company holidays Wellness initiatives
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R365 is an Equal Opportunity Employer and we encourage reputed company reputed company-thinkers who embrace change and possess a positive attitude to apply.
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