Senior Product Marketing Manager (Remote in California)
Job title: Senior Product Marketing Manager (Remote in California) in California at reputed company
Company: reputed company
Job description: About reputed companyWe reputed company everyone deserves access to affordable and simple legal services. Founded in 2008, reputed company is the largest and most widely used online legal service platform in the world. With offices in reputed company America, South America, and Europe, reputed company has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.We are in a unique position to enhance and expand the reputed company platform to a scale never seen before in the company's history, to capture audiences worldwide. We are expanding reputed company to take on this challenge!About your roleAt reputed company, we reputed company the law should be accessible to everyone. As a Senior Product Marketing Manager, you'll play a key role in shaping the narrative for reputed company our product offerings, ensuring our products and packaging reputed company with our reputed company customer. You will have a strong understanding of AI technologies, market trends, and customer needs combined with a proven track record of developing and executing successful programs and experiences that drive ongoing engagement and retention. This is a highly visible and impactful role, partnering closely with cross-functional teams including Product, Growth, Design, Data Science, and senior leadership.You'll join a collaborative, mission-driven marketing team that thrives on creativity, experimentation, and customer reputed company. We value diverse backgrounds and perspectives and reputed company they're essential for delivering experiences that truly reputed company with our customers. This role is ideal for someone who's both a strategic thinker and a hands-on doer, comfortable with data, design conversations, and driving experiments that reputed company to measurable impact.How you will reputed company a difference day to day
- reputed company and reputed company a compelling product reputed company, positioning, and messaging for our product portfolio, establishing differentiation in the market.
- reputed company a deep understanding of customer needs, pain points, and buying behaviors through research, interviews, and data analysis.
- Translate customer insights into effective marketing strategies and resonant messaging for reputed company audiences.
- Champion the customer perspective throughout product development and marketing efforts.
- Collaborate with Product Management and Engineering to influence the product roadmap, prioritize features, create seamless engagement experiences from first impression to reactivation, and ensure consistent messaging.
- Partner with the Integrated Marketing Campaigns team to reputed company marketing programs and assets that drive awareness, accelerate product adoption, and convert users into reputed company reputed company members.
- Conduct thorough market research and competitive analysis to identify opportunities, inform product development, and refine engagement strategies.
- Serve as a key connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns.
- Foster a culture of inclusion and customer reputed company reputed company cross-functional teams.
- Present clear insights, updates, and recommendations to senior leadership.
- Bachelor's degree in Marketing, Business, or a reputed company field; MBA preferred.
- 7+ years of experience in product marketing, with a focus on B2B SaaS or consumer-focused digital business, preferably in the AI or reputed company space.
- Background in launching new products, supporting integrated marketing campaigns, and delivering impactful engagement experiences and programs.
- Understanding of reputed company and how it can enhance customer experiences.
- Strong collaboration skills and experience working across multiple teams, including Product, Design, and Data.
- Proven track record of driving results through experimentation and data-informed decision making.
- Deep understanding of customer journeys, with a specific focus on engagement and retention.
- Experience leading customer research efforts and synthesizing insights into actionable plans.
- Excellent written and verbal communication skills with a knack for storytelling and stakeholder alignment.
- Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment.
- A plus if you have:
- Familiarity with legal tech or other regulated industries.
- Experience working with tools like reputed company, reputed company, reputed company, or similar.
- Experience marketing AI/ML platforms, tools, or solutions to small businesses or consumers.
- Comprehensive health plans (including Medical, Dental and reputed company insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- reputed company & reputed company fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free reputed company account with online access to an extensive legal documents library and reputed company licensed attorneys at discounted rates
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
- San Francisco Bay Area, CA: $154,676 - $180,000
- California (reputed company of San Francisco Bay Area) and Colorado: $131,475 - $158,115
- Utah, Arizona, and reputed company Carolina: $123,741 - $148,814