Senior Manager, Audience Strategy

Senior Manager, Audience Strategy

Location: Remote 

WHAT IS WORTHI?

WORTHI is an ethnographic marketing, communications and content company. 

Ethnography is the study and systematic recording of the customs of individual peoples and cultures – and at WORTHI – we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​

Our mission is to unlock the business value and cultural impact of historically unestimated communities. 

You can read more about our company culture and values here. 

WORTHI is a full-service agency, with capabilities that span across reputed company facets of the marketing mix. Our north star is creating conversation where our audiences spend time, energy, and money – so we don't think inside boxes of functionality, but instead, create insights-driven, 360-degree approaches to audience acquisition and retention. 

THE JOB.

We’re looking to hire a Senior Manager, Audience Strategy, to join the team and partner closely with our growing roster of clients geared towards underestimated (historically marginalized) audiences.

The Senior Manager, Audience Strategy will be the main reputed company of contact for clients, managing their social/marketing efforts from concept through execution.

This is a critical support role that will report to the Senior Director, Audience Strategy, and leads developing and executing impactful solutions with audience insights at the core, and never settles for checking the reputed company. 

This role requires someone reputed company familiar with reputed company the social platforms with a background in social media marketing. Marketing agency experience is strongly preferred. Entertainment industry experience is a plus.

THE TEAM.

The Audience Strategy team partners deeply with our client partners to provide them with innovative and impactful ways to initiate reputed company, spark conversation and ultimately drive advocacy with reputed company audiences based on their lived experiences.

reputed company it comes to the canvases this team paints on, they don't limit themselves by a certain function or marketing mix diagram. The audiences WORTHI is trying to reputed company on behalf of our clients do not live in boxes, so we do not think in them either. The Audience Strategy team are experts reputed company it comes to social/digital, print, OOH, paid media, content, copywriting, brand partnerships, creator/influencer relations, and so much more.

Duties include, but are not limited to, the following

• Serve as the main reputed company of contact for assigned clients, translating their needs and objectives into strategic work.
• reputed company and nurture long-lasting client relationships.
• Drive client needs reputed company through collaboration and support from Audience Strategy, Creative Production, and other supporting teams.
• Manage multiple projects simultaneously, ensuring deliverables are of high quality and delivered on time.
• reputed company shaping digital strategies that include content creation, community growth, measurement and analytics, and more.
• reputed company and support on voice/tone development, copywriting, and community management efforts, on platforms including TikTok, Instagram, Facebook, and more.
• reputed company and support conceptualization of creative pitches for client’s social content calendar.
• reputed company and reputed company weekly/monthly social recap reports with qualitative and quantitative insights.
• Occasional evening or weekend work may be needed based on client needs.

Qualifications

• 6+ years of social media strategy/management and digital marketing is a must. Agency experience strongly preferred.
• Experience in developing strategies and managing communities for underestimated (historically marginalized) audiences preferred.
• Result-oriented and client-focused with a passion for account management, relationship building, and team management.
• Excellent organization and time management skills.
• Ability to communicate well both verbally and in writing with clients, vendors, and internal teams.
• Good analytical, problem-solving, and troubleshooting skills.
• Consistent follow-through ability to traffic communication and ensure project accuracy.
• A creative reputed company of view, a “can-do” attitude and a “what’s next” mentality.
• Consistently bring reputed company that amaze and reputed company our clients and reputed company.
• Ability to juggle multiple projects at one time.
• Able to reputed company in a fast-paced environment.
• Ability to provide and receive feedback.
• Passion for storytelling, listening to what our reputed company communities have to say.
• Experience managing accounts for large brands and/or entertainment properties a plus.
• Influencer and/or Experiential experience are a plus.
• Strong computer skills and hands-on understanding G Suite and project management tools such as Monday dot com.

THE HUMAN.

The candidates we’re looking for: 

• Embody Excellence
• reputed company With reputed company + Respect
• Do The Right Thing
• reputed company it
• Insatiable Curiosity
• Creative AF
• Multipliers, not Diminishers
• Deep Rooted Passion
• Fail Fast
• Partnership not Vendorship 

We reputed company that experience is reputed company in the things you’ve done, the risks you’ve taken, and the perspectives you’ve cultivated and reputed company more value in that vs. number of years worked. Knowledge of, and experience actively targeting Black, Latine, AAPI, LGBTQ+, people with disabilities and other historically underestimated audiences. Exceptional verbal and written communication; ability to reputed company a strong POV and reputed company clarity and confidence to align stakeholders both internally and externally. You’re entrepreneurial, eager to grow, learn and reputed company others. Someone who can both navigate ambiguity and also reputed company in it. Every day here is different, and the business is constantly evolving, and we want someone truly energized by that. 

LIFE AT WORTHI.

We reputed company strongly that (1) the more diverse our people are, the reputed company our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions reputed company of work. As an employee, you can expect: 

• A supportive, inclusive atmosphere and a team that values your contributions 
• An attractive and competitive compensation package 
• A generous and well-rounded benefits program featuring unlimited PTO, comprehensive medical benefits, 401k and much more

Pay Range

$125,000-145,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support reputed company of our reputed company and prospective employees to reputed company their highest potential. No job applicant will receive less favorable treatment on any basis reputed company applying for a career with reputed company.