[Remote] VP of Marketing

Note: The job is a remote job and is open to candidates in USA. Prolific is at the forefront of AI development, focusing on creating a human data infrastructure that enhances AI technologies. The VP of Marketing will be responsible for shaping a comprehensive marketing strategy to drive B2B growth and establish Prolific's brand presence in the market.

Responsibilities

• Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth
• Build, restructure, and scale the marketing organisation, including team design and operating model
• Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI
• Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations
• Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape
• Partner closely with sales to strengthen sales enablement and land-and-expand motions
• Drive cross-functional go-to-market execution, including launches and expansion into new customer segments
• Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders

Skills

• 10+ years leading and scaling marketing in high-growth tech or scale-up environments
• Proven ownership of a full-stack B2B marketing function, spanning multiple disciplines
• Track record of building and executing strategies that drive pipeline and revenue growth
• Experience operating in enterprise B2B environments, ideally with complex or technical products
• Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM
• Ability to translate complex products and markets into clear, differentiated positioning
• Strong understanding of sales enablement and land-and-expand models
• Commercial and analytical mindset, with a focus on pipeline, revenue, and ROI
• Comfortable operating at both strategic and hands-on levels in fast-moving, ambiguous environments
• Builder mindset, with experience creating structure and processes from first principles
• Evolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the team
• Proven ability to build, lead, and develop high-performing, multi-disciplinary teams
• Experience overseeing product marketing and brand, even if not your core background
• Strong operator who brings clarity, structure, and alignment to complex organisations
• Comfortable acting as a builder and change agent, not just an optimiser
• Exposure to AI, developer, or data-driven ecosystems strongly preferred

Benefits

• Competitive salary
• Benefits
• Remote working
• Access to our unique human data platform
• Opportunities for groundbreaking research
• Impactful, mission-driven culture

Company Overview