Vice President of Marketing

Core Responsibilities Strategic Leadership & Growth Develop and execute a comprehensive marketing strategy aligned with organizational growth goals Define and evolve the organization’s brand identity and positioning Partner with executive leadership to align marketing with clinical and operational priorities Outreach & Referral Development Oversee development of strong referral networks, including: Pediatricians Schools and districts Social Workers Case Managers Daycares and early learning centers Allied health professionals (SLPs, OTs, etc.) Build scalable outreach strategies across regions Ensure consistent, relationship-driven engagement with community partners Brand, Messaging & Content Strategy Lead development of clear, family-friendly messaging that reflects: Individualized care Clinical quality Values-based practices (e.g., assent, neurodiversity-affirming care) Oversee creation of: Website content Educational resources Social media and campaigns Ensure all communication is accessible, respectful, and aligned with brand voice Digital Marketing & Lead Generation Oversee digital marketing strategy, including: SEO (local and service-based search) Paid advertising (Google, Meta, etc.) Website performance and conversion optimization Collaborate with the intake team to monitor and improve the intake funnel from first contact to service start Analytics & Performance Establish and track key performance indicators (KPIs), including: Referral sources Lead volume and conversion rates Cost per acquisition Regional growth trends Use data to inform strategy, allocate resources, and optimize campaigns Internal Culture & Brand Alignment Own the development and reinforcement of internal brand identity and culture across the organization Ensure that what is marketed externally is authentically experienced internally Develop internal communication strategies that: Highlight staff successes Share clinical wins and meaningful client outcomes Reinforce organizational values Partner with leadership to ensure consistent messaging across all levels of the organization Collaborate with HR and clinical leadership to: Enhance employee engagement initiatives Support onboarding experiences that reflect brand values Develop internal campaigns that promote culture, recognition, and connection Align internal training and messaging with external marketing campaigns Team Leadership & Development Build and lead a high-performing marketing team Provide clear direction, coaching, and professional development opportunities Foster a culture of collaboration, creativity, and accountability Ensure team understands and can articulate: The organization’s clinical approach What makes services unique Cross-Functional Collaboration Partner closely with: Clinical leadership to ensure messaging reflects care quality Operations to align capacity with demand Intake teams to improve family experience Ensure consistency between what is promised and what is delivered What You Bring Required: 7+ years of marketing experience, with at least 3–5 years in a leadership role Experience leading multi-channel marketing strategies Strong understanding of brand development and growth marketing Proven ability to analyze data and drive results Preferred: Experience in healthcare, behavioral health, or ABA Background in referral-based or community-driven marketing models Experience scaling marketing across multiple locations or regions Key Competencies Strategic thinking with strong execution skills Excellent communication and storytelling ability Relationship-building and partnership development Data-driven decision-making Ability to balance growth with brand integrity Work Environment & Expectations May include travel to regional locations and community events Fast-paced, growth-oriented environment Collaborative work across departments At Momentum Behavior Services, we celebrate diversity and are committed to creating an inclusive environment for all team members. We are proud to be an Equal Opportunity Employer. Apply To This Job