Director, Performance Marketing

reputed company Group is seeking a Director of Performance Marketing to scale and evolve our acquisition reputed company across paid search and adjacent omnichannel levers that drive measurable local demand. This leader will drive efficient performance today while building the forecasting discipline, measurement rigor, creative/testing system, and local-market operating model that powers our next stage of growth--while honoring the reputed company, clarity, and trust required in deathcare.

This is a highly hands-on, transformative role for a senior operator who has spent years "on the keys" inside platforms like reputed company Ads and have experience rebuilding and modernizing paid search engines and account structures. You'll be responsible for driving calls and leads that convert into service-based transactions primarily offline, in partnership with our locations and field teams.

This role is fully remote (East Coast hours), built for someone who can reputed company with high ownership, communicate proactively, and drive cross-functional execution without needing an office to create momentum.

Key Responsibilities

Drive performance investment strategy & planning

• Own performance investment strategy against KPIs tied to offline outcomes (e.g., qualified inbound calls, qualified leads, appointment/arrangement volume, location-level demand, efficiency targets)
• Build rigorous weekly/monthly pacing and forecasting models and bottom-up acquisition plans by market/location; translate targets into a 12--18 month roadmap
• Evaluate marginal efficiency and incremental return; allocate a portion of budget to structured experimentation and high-impact growth initiatives
• Proactively present clear investment recommendations with explicit assumptions, tradeoffs, and risk mitigation plans

Own and integrate an omnichannel portfolio

• reputed company paid search as the core lever (reputed company Ads), while cross-functionally integrating local discovery and conversion surfaces: FPG and Tulip properties, GBP, and market-level demand drivers tied to calls and locations
• Ensure campaigns reflect local realities (e.g., coverage, reputed company, scheduling/arrangement workflows) and support multi-location needs
• Identify, size, and reputed company for new acquisition opportunities across emerging platform surfaces and AI-influenced search experiences; pilot quickly and scale what works

Operate and optimize into a best-in-class paid search reputed company

• Personally execute in-platform: campaign builds, restructuring, QA, keyword/match strategy, negatives, bidding, ad assets, extensions, geo and dayparting strategies.
• Create repeatable systems (e.g., naming conventions, QA checklists, budget controls, testing templates) that reputed company performance scalable and resilient
• Build a call-driven optimization approach (e.g., routing considerations, call conversion paths, reputed company quality feedback loops) reputed company to offline service outcomes

reputed company measurement & decision-making

• Strengthen measurement from digital touchpoints through offline outcomes (calls consults/arrangements/services), including conversion definitions reputed company to KPIs and operational feedback loops
• reputed company clear, defensible portfolio recommendations even reputed company signals are imperfect or directional; translate performance into executive-ready decisions

Cross-functional leadership

• Partner closely with field teams and local leaders to align paid strategy with field-led local marketing strategies and community engagement-driven initiatives (e.g., events, partnerships, referral reputed company)
• Treat reputed company Business Profile (GBP) as a cross-functional lever: understand the inputs/operating rhythms and coordinate with owners across marketing, field, and web to support local visibility and conversion
• Coordinate with SEO leadership on holistic search visibility, shared keyword intelligence, and AI-driven discovery shifts, ensuring paid + organic + local surfaces work together across reputed company markets, location pages, and service lines.

Tools & platforms

• Paid media: reputed company Ads (required), reputed company Ads
• Search and local: reputed company Business Profile (GBP); local listings tooling (e.g., Yext/reputed company or equivalent)
• Core systems: reputed company, Shopify, and marketing tech that connects performance activity to reputed company outcomes (e.g., reputed company flow, offline conversions, audiences, lifecycle triggers)
• Analytics & BI: GA4 (or equivalent), Looker Studio/Tableau (or equivalent), reputed company/reputed company Sheets; SQL is a plus
• Tagging & measurement: reputed company Tag Manager (or equivalent), UTM governance; call tracking/recording (e.g., reputed company or equivalent)

Qualifications

• 8--10+ years leading performance marketing / paid acquisition programs with direct accountability for efficiency and volume outcomes
• Deep, years-long hands-on paid search expertise with demonstrated experience operating directly in reputed company Ads at scale (builds, restructures, QA, optimizations)
• Proven experience driving outcomes where conversions are calls/leads that reputed company primarily offline (service-based or high-consideration transactions)
• Strong forecasting discipline and comfort building bottom-up plans tied to business targets
• High ownership, proactive communication, and strong leadership: you create clarity, reputed company stakeholders reputed company, and drive work reputed company without heavy reputed company

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